New friends - welcome!Thanks for joining over 800 people leveling up their content to sell their products.Did you know you are signed up for a giveaway?

Thanks to SheerID, we are giving two people $100 and one person $350 to their favorite DTC store!

Okay - now, let's get into this newsletter.

In this newsletter, you’ll find:

🚈 18 graphics that will take your ad account from good to great

🔥 Latest updates in DTC and social media

🎧 New episode with Alexa Kilroy is out now!

We now have a referral program to gain free access to resources, but more on that later!

If a pal forwarded this to you, subscribe so you never miss out. And be sure to follow us on Twitter and Instagram.

Statics are crushing right now on paid media.

Goodo Studios has been looking at what brands are doing for static graphics.

Here are some of our favorites that we have seen in the wild that you can use for inspiration.

1. Bellroy

This transformation is a compelling way to show how Bellroy is using recycled materials for its product.I want to buy a bag just seeing this image!

What ingredients can you use to show how your product is made?Also, that copy is just fire.

2. Vegamour

This is a great way to take a great photo and add social proof.

Screenshots of reviews are always a winner.

3. Ekster

I like the callouts on this graphic, but the icons are awesome!

The icons aren't random - they visualize the value of each callout.In the bottom right corner, they show off the different color SKUs of this wallet.Is there a way you can show off the different SKUs in your graphic or add icons to your value props?

Sponsorship

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I am working with SheerID because they are a great product that also is not profiting from bad ethics like selling data.

They are offering a full functionality 30-day free trial with up to 500 verifications ($625 value) and offer their verifications on a pay-as-you model after the trial for $1.25 per verification after.

4. Altra Running

They are promoting their trademarked shape and comfort.

Using words to outline the shoe shape is genius.

It is okay to play with design elements like this - it WILL stand out on the timeline.

5. Geologie

Come on - whoever thought about this NEEDS a raise.

When you see bubble wrap, you WANT to pop them.

Same with zits.

The psychology of this ad is incredible.

6. Thule

SHOW YOUR PRODUCT!

We need to see the value props actually in the wild.

If you talk about how great your product is for the outdoors, show it.Visuals can help tell your story.

7. Rothy's

Words are strong, but having visuals that complement those words can be POWERFUL.

This photo will make you stop scrolling because you never see shoes in water, but the words will convert you!

8. Huckberry

This is just a dope photo.

With video, you have the chance to create a lot of different scenes to compel a purchase.

With photos, you only have one shot to compel a purchase.

The intention behind this photo is what you need to bring to all of your content creation.

9. WP Standard

You need to have size comparisons to understand what you are buying.Instead of just saying it is an oversized bag, show how big it is next to a person.

10. Sheertex

Anyone can claim anything.

SHOW ME!

Gosh darn, I love this imagery.

11. Knix

I love how Knix uses a collage of images to show off different value props of their brand.

Beyond the social proof, you can see the model wearing the product.

This imagery has layers that make you stop and pay attention to what they sell you.

My plan was to have 7 more examples, but this email wouldn't send because it was too big.Here is a little swipe file of all of our finds! 

Keep creating! 

Matthew Gattozzi

In Other News

📲 Youtube tests ads with Shorts

🗺️ DTC Furniture Burrow plots 10 new stores

💰 Elon Musk buys Twitter

⌚ Instagram Expands Live Testing of 90 Second Reels

👚 Stitch Fix taps Keegan-Michael Key to get men to buy new clothes

How to Market Your DTC Brand

Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day.

In this episode we will discuss:

• How to build your strategy for marketing

• What platforms are working and not working for First Day

• Alexa’s process to test creative from start to finish

April Giveaway

We are giving away two $100 gift cards to your favorite DTC store.

The GRAND prize winner will receive $350 from their favorite DTC store.By being signed up for this newsletter, you are already entered to win.With every friend referral to this newsletter, you will get another entry.

Resources if you need them!

We do get a commission from these links but I wouldn't share anything that I didn't think was worth it to you.

Adbox - They do all of the hard work of finding great creative so you can get inspired. Learn from the top brands on all major platforms.

Adison - I love saving all of the amazing ads that I have found. Adison gives you the ability to save great Facebook ads with a click of one button on Chrome. It is incredible.

Triple Whale - Have an attribution problem? Triple Whale is doing some incredible things to help you get your data all in one place to make the best decisions for your brand.