Your Content Should Sell is a free a newsletter that gives you practicals about creating content for your brand. It’s a must-read among DTC marketers and business leaders.

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Time is money.

We all say that, and the next thing said is usually advice about delegating work.

Creating content is very time-consuming.

Even with the latest AI tools, it still consumes more time than most other processes or jobs in a business.

What if I told you, you could save 40 hours a month without hiring someone - would you be interested?

40 hours?! No way.

Yes.

Way.

The secret.... file management.

File organization is the greatest unlock for a marketing team.

Yesterday, I showed 50+ people how I organize files with Air, and today, I am sharing my secrets.

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1. Organizing files

The old way of organizing files

For so long, filing on a computer has always been through folders.

You go through a web of folders, praying that everything is labeled correctly.

Except when you send over your files to a creative agency like Goodo Studios, we don't know what the heck is in the Amy_photoshoot_Jan21 folder!

We spend hours going through folders, trying to find the right content that we can use for ads.

The new way of organizing files

Every time you upload content to Air, you can tag each file.

So instead of having to remember the folder names and locations, you can just search for tags.

Let's say you are a makeup brand with eyeliner, foundation, and a blush product.

Every image or video is tagged based on the product.

Then whenever you need eyeliner content, you can search for eyeliner and get all of the assets with eyeliner.

You can still organize by folders but this tagging system allows you transcend the folders faster and it makes it easy for new team members or outside agencies to navigate the file management system.

2. Commenting and versions

The old way of edits and revisions

The editor gets the file up on Google Drive or Dropbox and sends an email with the files.

You look at the content and have edited it, so you start typing a reply on an email or Slack, going back and forth between tabs to write your revisions with timestamps to make it easier for the editor.

You go back and forth a few times, but now you have file names like eyeliner_ad1_version 1, eyeliner_ad1_version 2, and eyeliner_ad1_version 3 all crowding your drive.

The new way of edits and revisions

The editor uploads the content to Air which automatically pings the Slack channel (because they have an integration).

You get notified, go into Air, review the content, and give comments right there on the files.

The editor makes revisions, and instead of having a separate file, you can stack versions on top of one another so that you can toggle between comments and versions to ensure everything is correct.

3. Kanban and project management

The old way to keep track of the content creation

With the folder system, it is hard to know which files are completed and which need edits or reviewing.

You might have a project management system like Asana or Trello, but now you are flipping between tabs to ensure each ad is on track.

The new way to keep track of content creation

Within the board, we can have a kanban system to move the actual files from editing to needs review to be final.

No more toggling between tabs or confusion by anyone on what is complete or not complete.

How To Get Started

File management is the most unsexy part of content creation.

Tools and technology promise ease and saving time.

Ironically, the systems get more complex with tech and time is spent in the programs versus doing work.

Air is a dynamic product that has changed how we do file management at Goodo Studios.

The most tedious parts of content creation can save you so much time.

Instead of trying to hire a new editor, start by organizing your files.If this newsletter is valuable, it would mean the world to me for you to share it with one friend in marketing.

Keep creating!

Matthew Gattozzi

PS. The link to Air is an affiliate - they didn't sponsor the newsletter, I just love their product so much that I even gave that talk to their audience for free. I want you to build an efficient process for content creation. Hit me up if you have questions about Air.

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