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Matthew Gattozzi

Matthew Gattozzi

Founder of Goodo Studios

Why Your Creative Testing Strategy Needs a Complete Overhaul
May 22, 2025

Why Your Creative Testing Strategy Needs a Complete Overhaul

The evolution that changed everything for our client accounts

Matthew Gattozzi
Matthew Gattozzi
The Shocking Truth About Long-Form Ads (That No One Is Talking About)
May 15, 2025

The Shocking Truth About Long-Form Ads (That No One Is Talking About)

The surprising insight that transformed our campaign results

Matthew Gattozzi
Matthew Gattozzi
The Content "Rule" Every Brand Should Be Breaking in 2025
Apr 17, 2025

The Content "Rule" Every Brand Should Be Breaking in 2025

Why the "low-production" dogma is holding your brand back

Matthew Gattozzi
Matthew Gattozzi
The #1 Mistake Brands Make With Content (And It's Costing You)
Apr 03, 2025

The #1 Mistake Brands Make With Content (And It's Costing You)

The biggest mistake that's killing your brand's growth potential

Matthew Gattozzi
Matthew Gattozzi
The Paradox of Creative Diversity vs. Creative Volume
Mar 27, 2025

The Paradox of Creative Diversity vs. Creative Volume

Why measuring creative diversity matters more than counting ads

Matthew Gattozzi
Matthew Gattozzi
Speed and volume of creative could be killing your performance
Feb 16, 2025

Speed and volume of creative could be killing your performance

Most people focus on reasons to buy, but winning ads focus on hesitations to buy.

Matthew Gattozzi
Matthew Gattozzi
Can I ask you a favor?
Feb 09, 2025

Can I ask you a favor?

Once a year I ask this question - can you help me answer it?

Matthew Gattozzi
Matthew Gattozzi
The Power of Hesitations to Buy
Feb 06, 2025

The Power of Hesitations to Buy

Most people focus on reasons to buy, but winning ads focus on hesitations to buy.

Matthew Gattozzi
Matthew Gattozzi
Plan Black Friday 2025 (Yes, Starting Now)
Jan 12, 2025

Plan Black Friday 2025 (Yes, Starting Now)

This one mindset shift will change how you produce content for the year

Matthew Gattozzi
Matthew Gattozzi
The winners of Black Friday
Jan 06, 2025

The winners of Black Friday

Who won this year in ecom and why

Matthew Gattozzi
Matthew Gattozzi
Your Content Should Sell is a free a newsletter that gives you practicals about creating content for your brand. It’s a must-read among DTC marketers and business leaders.

Your Content Should Sell

Your Content Should Sell is a free a newsletter that gives you practicals about creating content for your brand. It’s a must-read among DTC marketers and business leaders.

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