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Matthew Gattozzi

Matthew Gattozzi

Founder of Goodo Studios

AI is making us worse advertisers
Jul 16, 2026

AI is making us worse advertisers

Don't fall into the AI trap

Matthew Gattozzi
Matthew Gattozzi
How to make new ads without the risk of losing
Jul 05, 2026

How to make new ads without the risk of losing

How to find new ad angles to scale your business.

Matthew Gattozzi
Matthew Gattozzi
I Almost Killed A Good Ad Because I Loved The Wrong Feature
Jun 12, 2026

I Almost Killed A Good Ad Because I Loved The Wrong Feature

The hardest skill in advertising is getting your own taste out of the way.

Matthew Gattozzi
Matthew Gattozzi
Your Brand Account Is the Problem
May 29, 2026

Your Brand Account Is the Problem

Stop posting on your own page. Here's what's actually working in 2026.

Matthew Gattozzi
Matthew Gattozzi
The Brief Is the Contract
May 24, 2026

The Brief Is the Contract

You don't have a creative problem, you have a briefing problem.

Matthew Gattozzi
Matthew Gattozzi
I Hired an AI Employee
Mar 12, 2026

I Hired an AI Employee

Why I built an AI creative strategist on a Raspberry Pi, and what it means for the future of creative work.

Matthew Gattozzi
Matthew Gattozzi
Your growth problem isn't conversion. It's surface area.
Mar 05, 2026

Your growth problem isn't conversion. It's surface area.

Most brands are optimizing the wrong thing. Here's where your focus should actually be.

Matthew Gattozzi
Matthew Gattozzi
Why AI might make us worse advertisers
Feb 19, 2026

Why AI might make us worse advertisers

How automation could be stealing your creative instincts, and what to do about it

Matthew Gattozzi
Matthew Gattozzi
Stop chasing AI tools and start making better ads
Feb 12, 2026

Stop chasing AI tools and start making better ads

A step-by-step framework for cutting through the noise, plus the one tool that'll get you 95% of the way there

Matthew Gattozzi
Matthew Gattozzi
How to plan your ads in 2026
Jan 05, 2026

How to plan your ads in 2026

Success for advertising comes down to how you plan.

Matthew Gattozzi
Matthew Gattozzi
Your Content Should Sell is a free a newsletter that gives you practicals about creating content for your brand. It’s a must-read among DTC marketers and business leaders.

Your Content Should Sell

Your Content Should Sell is a free a newsletter that gives you practicals about creating content for your brand. It’s a must-read among DTC marketers and business leaders.

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