We made it to 900 people on this newsletter!

Because of hitting 900 subscribers, I am giving away a few prizes if you read to the end.

Today's newsletter is also sponsored by one of my favorite tools, Foreplay, but more on that later.

Let's get these ads!

In this newsletter, you’ll find:

🚈 10 ads you can steal today

🔥 Latest updates in DTC and social media

Did you know we have a referral program to gain free access to resources? Check it out down below.

If a pal forwarded this to you, subscribe so you never miss out. And be sure to follow us on Twitter and Instagram.

Once a month, I send ads that you can get inspiration from for your creative testing.

How do we find and save these ads?

Foreplay.

If you aren't using this tool - you are really missing out on improving your ad swipe file!

Let's not waste time - click on the button below to access the video ads because emails can't have videos.

Seriously click because this newsletter will mean nothing without watching the ads.

1. Jones Road Beauty

I am a JRB stan- their team is amazing.

But bias aside, I love this intro.

Here is a high-end video that still uses principles to get conversions.

The shots continue to grab your attention.

How can you show off your product to keep?

2. Susteau

If you don't have a lot of footage in your library, this ad is a great example of how you could take images and create great videos.

If you do use images for videos, you need to keep the text moving.

Susteau does a great job of that!

3. Supersapiens

As the scenes flip, what stays in the center is the product.

Immediately you think, "what is that?!"

This ad would take a lot of planning, but if you can show your product in many scenes, this can be powerful.

Also, did you notice they put a call to action first, then gave product info, and ended with another CTA?

I will be testing that!

Sponsored By Foreplay

I don't come up with the best ideas.

I steal them.

In a world where you have to test creative so often, coming up with brand new ideas is hard.

In comes Foreplay.

With Foreplay, I can save any ad from Facebook or TikTok and keep it for myself.

Then when Goodo Studios is working with clients, we take ad inspiration from ads we saved on Foreplay and create ad briefs we could make for our clients.We use Foreplay for every single project.

Save ads FOREVER from Facebook Ad Library, TikTok creative center, and more using the Foreplay Chrome Extension.

Try Foreplay for free for seven days (guarantee you won't be able to work without it)!

4. Stoggles

I like how they used a REAL IG story boomerang to hook the viewer, and then show off high-end images. (Also my friend, Stephen, took those stunning images).

I love how they keep the pace fast even though they use images.

In the middle of the ad, when it is easy to click off, they inject fast action video to keep your attention.How can you blend mediums of stills and video to keep the pace and attention of the viewer?

5. Summer Fridays

What if you told your customer one thing?

Not every ad needs 5 product values.

The text stays the same and they let the visuals keep a viewer engaged.

The simplicity also works well in a placement like IG Stories.

6. Snibbs

Text design can elevate an ad and keep the audience engaged.

How can you keep the text moving where viewers want to keep seeing more?

The visuals are great as well, but that motion text is A+

7. Kencko

I love how they use ingredients to communicate a statement.

This smoothie = all of these ingredients.

Also that offer: "from $2.49 a smoothie"What are your economics and can you test that offer to intrigue a customer?

8. Jamby's

I have never seen a toggle on an ad, but I love it.

We see toggles on software and the internet every day.

Usually, I see checkmarks for product values, but the toggle is the next level.

The toggle keeps motion in the video to keep the viewer engaged and watching.

9. Biossance

Something I see in beauty a lot is playing with the product to show the texture and it is mesmerizing.

Biossance uses text effects with the movement of the cream - I love it!

How can you make your video intriguing for the viewer to stay engaged?

This is similar to Jones Road Beauty.

10. Huron

Comparing and contrasting is a strong way to position your product against others.

You usually see this as a graphic, but creating it as a video can be dynamic and keep people engaged.

We made this for Huron and are happy with how it turned out and performed.

If you made it this far, I am going to be giving away a month's membership to Foreplay on the house as a thank you for being a part of this newsletter.The two winners will be announced next week.

Foreplay didn't tell me to do this but I just believe in the product so much that I want people to use it!

Keep creating!

Matthew Gattozzi

In Other News

📱 Instagram Launches Initial Test of New ‘Creator Marketplace’ Influencer Discovery Platform

💰 Pattern Brands snaps up 2 more brands after securing $25M

😀 Gina Perrelli on How To PROPERLY Increase Customer Retention

Welcome to Our Referral Program!

We want more friends and coworkers a part of this community as we grow as content creators.

This is a big ask, so we want to make it worth it to you!

1 Referral = a private database of ad inspiration

2 Referrals = a private Slack channel with Goodo Studios to answer all your content creation questions directly

5 Referrals = a free product video for your company

Resources if you need them!

We do get a commission from these links but I wouldn't share anything that I didn't think was worth it to you.

Foreplay - I love saving all of the amazing ads that I have found. Foreplay gives you the ability to save great Facebook ads with a click of one button on Chrome. It is incredible.

Adbox - They do all of the hard work of finding great creative so you can get inspired. Learn from the top brands on all major platforms. Get $100 off using the code GOODO

Triple Whale - Have an attribution problem? Triple Whale is doing some incredible things to help you get your data all in one place to make the best decisions for your brand. Get 15% off using the code GOODO

Oddit - If you’d like to improve your site, you can try out Oddit yourself with GOODO10 for 10% off any Oddit report or grab a free month of Oddit Club - a private community for founders, marketers, and designers.

Wonderment - Make the customer experience better with real shipping updates. Control the most important part of customer journey after a purchase with real time data. Get a FREE 30-day trial when you use the code: goodos