UM I see a huge bump in new people in this community!

Thank you for joining - I am honored.Let me know who you are! Reply with what you do for work.I am so happy that you have joined this community.

In this newsletter, you’ll find:

🚈 14 ads you can steal today

🔥 Latest updates in DTC and social media

We now have a referral program to gain free access to resources, but more on that later!

If a pal forwarded this to you, subscribe so you never miss out. And be sure to follow us on Twitter and Instagram.

Before I jump into this week's newsletter, I must acknowledge recent shootings in the US. I didn't send a newsletter last week because I was at a loss for words. These shootings are happening every day. Sometimes I struggle with knowing this while just tweeting away on the internet about content creation, which is not as important as the precious lives of kids or our community. As we dive into today's subject matter, please take a moment today to hug a friend or a loved one because time is precious.

Once a month, I bring you ads from my swipe files that I use as inspiration for Goodo Studio's work.

Today I have 14 ads!

Yes, FOURTEEN.

Let's not waste time - click on the button below to access the video ads because emails can't have videos.

Seriously click because this newsletter will suck without watching the ads.

1. Jot

This is an excellent UGC video. As the woman talks about a viral video she saw on TikTok, she shows the video using the green screen effect.

Then she talks about her experience getting the coffee which matches what she saw online.

A small detail that shows this video is high-quality is the text design. You could not do that in a TikTok editor, and the text grabs your attention at the beginning.The best UGC I have seen tends to be edited not in TikTok (more on that later).

2. Koio

I am a sucker for a great print ad.

Graphics like this piece of art don't come around often because the messaging and photo has to be on point for it to work.

But when everything aligns, this graphic is powerful.

Spend the extra time finding ways to SHOW your product value without having to TELL the consumer outright.

3. CUUP Swim

I have always been a fan of scrolling videos horizontally but this is next level.

This is more than a carousel, this is an experience.

The imagery around the videos and photos is memos and notes about travel.

You feel a part of an experience, and then once you are sold on the emotion, they reveal the product.

4. Castlery

If you have a good editor, they can turn images into videos.

This is a superpower that can help extract more value from your content library.

Castlery does a great job of showing off stunning images that inspire you to want to buy their furniture.

5. Mejuri

Great copy is not only for captions or graphics but also for videos.

Mejuri uses images but lets the words do the talking.

I also love how they paired images to complement each other in a story.

This ad feels effortless, but I know that this was not easy to make. Their team did a great job on this one.

6. Girlfriend Collective

Instead of talking about how great their products are, they just showed you what you could do with their products.

Instead of some actor just talking about how great the fit of their clothes is, this person went out and actually used the product.

My problem with most UGC is that the creators just shoot in their homes and rarely show the product in use. (Of course some products are meant for the home and that is fine to do in that case)

7. Gravity Blankets

This video pops off on the timeline, and catches your attention.

Instead of the text moving a lot and the imagery being still, they flipped it.

The videos are changing every few frames while the text is slower which forces you to focus on what it is saying.

This forced focus allows you to internalize the information more and creates more conversion.

8. Halo Top

This is a simple video that pans in on one image with some moving objects.

That is not easy to edit, but the video looks clean and simple.

They wanted one message to be said - 50% less sugar.

Instead of listing 5 product benefits, they let you focus on just ONE.

When you are at the store, you will remember that ONE benefit because I doubt you will remember all 5. I know I don't.

The simplicity of messaging at its finest.

9. Lalo

People love exclusivity.

If they can't get something, they want it more.

Lalo was able to replicate that with this social proof.

How do you create that feel of exclusivity?

10. I Am Becoming

I think peppering in real testimonials with footage is the best use of UGC.

To be honest, this is how UGC started.

I think the testimonial part of this video is so much more powerful by the way this is edited and my attention stays longer.Most people aren't good at talking to the camera, so UGC can get boring.If you have high-quality visuals plus the testimonials, I think you can have some winners!

11. Geologie

I am a big fan of Geologie and the ads they create.

The level of editing to make this ad is VERY high and for good reason.

The text design grabs your attention.

They use high-end studio images to show off their product making the product feel premium.

The messaging is simple but straight to the point.

12. Folden Lane

By seeing the original sketches to the finished product, the viewer falls in love with the journey of the product.

You build trust because you see the hard work that went into the design.

How can you show your story and build trust through sharing your process of product development?

13. Mapiful

I like the compare an contrast of this ad but mainly the dollar counter.

The dollar counter is the only real movement on the video that grabs your attention throughout the video.

Of course, this concept can only work if you have a product that is much cheaper than competitors, but I think this was a tasteful way to show the VALUE of the product without making it feel cheap.

14. Brightland

In one video, they show eight different dishes/ways to use olive oil.

Olive oil is simple, but if you can show the use cases for your product, it makes it more appealing and worth buying.

I have never had apples and olive oil but after seeing that, I want to try.

Sometimes giving a consumer ideas or dreams about what your product could do for their life allows them to buy into the emotion and story of your product.

Buy this olive oil and you will eat amazing food.

What stories are you inviting your consumers to partake in?

Today was a fun newsletter!Let me know your favorite ad.

Keep creating!

Matthew Gattozzi

In Other News

📲 Instagram’s Working on a Video Reaction Option for Reels

👚 Think CEO steps down

💄 Glossier Founder Emily Weiss Steps Down As CEO

🧰 Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools

Welcome to Our Referral Program!

We want more friends and coworkers a part of this community as we grow as content creators.

This is a big ask, so we want to make it worth it to you!

1 Referral = a private database of ad inspiration

We scour the web to find the best creative to inspire the work we create for clients. We only share some online, but now you can get access to EVERY AD we save.

2 Referrals = a private Slack channel with Goodo Studios to answer all your content creation questions directly

We know you might have a lot of questions for us when it comes to ideas or executing on creating content. Now you will have direct access to our minds!

5 Referrals = a free product video for your company

This is a $3000 value for free. If you get to this level, we would be forever grateful for your support that it is a no-brainer to give a video to you!

Resources if you need them!

We do get a commission from these links but I wouldn't share anything that I didn't think was worth it to you.

Adbox - They do all of the hard work of finding great creative so you can get inspired. Learn from the top brands on all major platforms.

Adison - I love saving all of the amazing ads that I have found. Adison gives you the ability to save great Facebook ads with a click of one button on Chrome. It is incredible.

Triple Whale - Have an attribution problem? Triple Whale is doing some incredible things to help you get your data all in one place to make the best decisions for your brand.