Monday was Valentine's Day, and I just need to say I have so much love for each person reading. Thank you for being here!We have a new section at the bottom of this newsletter that gives you discount codes to dope resources that we use at Goodo Studios.

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In this newsletter, you’ll find:

🚈 3 lessons from the Super Bowl commercials

🔥 Latest updates in DTC and social media

🎧 New episode with Sean McGinnis is out now!

We now have a referral program to gain free access to resources, but more on that later!

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My dream is to create a Super Bowl commercial.

After watching a Spike Jonze commercial for Apple, I was inspired to create content for brands because I wanted to do the same thing.

I have been obsessed with commercials on the Superbowl and analyzing them all.Every year, brands spend about 600 million dollars on ads on the Super Bowl!

There is always a debate about whether brands should spend money on SB ads or not, but brands would not be spending this crazy amount of money year after year if the ads didn't help.

Let's be honest, though - a lot of those ads were not good.

We can take many lessons from this year's batch of commercials.

The best part is that we get to learn these lessons from our couch and not by spending millions of dollars on a 30-second ad.

1. Don't be cute - just explain your value

Doritos doesn't have any product value - those chips are not good for you so being cute only makes sense.

But brands like Cue Health, which has an actual product with benefits and solves problems, should not distract the viewer.

After the commercial for Cue Health, I was more confused by what their product does.

I think they could have just spent the 30 seconds explaining how their technology is changing the world but said it in simple terms.

I am not saying to throw the story away altogether, but be direct with your viewer when creating content, especially ads.

You want them to learn about your product, so tell them.

If you confuse the viewer, many will not spend the time to research what your product does so it is imperative that you are clear with your value propositions as a brand and product.

2. Make sure your story aligns with your brand

One commercial I want to love but can't is Toyota's commercial about the Canadian brothers. One brother is blind, and the other is his cross-country skiing guide. The brothers have won gold in the Paralympics together.

The story and commercial is STUNNING, but then at the end, Toyota just slaps their brand at the end. 

It is jarring.

Now I know they are running this commercial during the Olympics which makes sense, but I believe they could have found a way to place their product in the story more or chosen a different story to relate to their brand more.

As you are creating content, make sure you are telling stories that align with you as a brand.

It helps to understand your ideal customer.

If you know who your ideal customer is, you can understand what stories will connect with them.

3. Show the results

The best commercial by a mile was Google Pixel.

Introduced problem: People of darker skin tones have bad photos because of lighting.

Solution?

The Google Pixel camera is for all skin tones.

They show pictures that are stunning of people of skin tones.

They spent 80% of their ad showing the solution.

If your brand is solving a problem, SHOW IT! 

Find ways to take photos and videos that show customers the wonderful result of your product.Showing does the talking, so be quiet and let the imagery of the solution do the talking.

Bravo - Google. 

My goal is to create a commercial like Google.

They tell a meaningful story while selling their product. 

I want to know your thoughts about the Superbowl commercials.

What were your favorites? Did you like the Coinbase commercial? Reply back!

Your brand might not be ready to spend 7 million to pay for an ad, but there is a lot that we can learn from events like this.

One day you and I will be making Super Bowl commercials that tell extraordinary stories.

Until then, keep creating! 

Matthew Gattozzi

PS. You can get access to our internal ad inspo board if you refer one person to this newsletter. More on that below.

In Other News

📚 TikTok Launches 'TikTok Tactics' Online Course to Help Marketers

🧰 Pattern Brands' Definitive 10 Part Guide to DTC 

📲 YouTube Adds New Shorts Shelf in Channel Listings, Continuing its Push on Short-Form Content

💰 ReferralCandy has a $10,000 grant program

💖 Instagram adds likes to Stories

How to Market Your DTC Brand

Today’s guest is Sean McGinnis, who recently was promoted to president of Kuru Footwear but for many years was the Chief Marketing Officer of Kuru.

In this episode we will discuss:

• How a team picks the best SKU’s to market

• How Kuru has defined themselves as a brand

• The most effective ways to use and organize customer data

Welcome to our New Referral Program!

We want more friends and coworkers a part of this community as we grow as content creators. 

This is a big ask, so we want to make it worth it to you!

1 Referral = a private database of ad inspiration

We scour the web to find the best creative to inspire the work we create for clients. We only share some online, but now you can get access to EVERY AD we save. 

2 Referrals = a private Slack channel with Goodo Studios to answer all your content creation questions directly

We know you might have a lot of questions for us when it comes to ideas or executing on creating content. Now you will have direct access to our minds!

5 Referrals = a free product video for your company

This is a $3000 value for free. If you get to this level, we would be forever grateful for your support that it is a no-brainer to give a video to you!

Resources if you need them!

We do get a commission from these links but I wouldn't share anything that I didn't think was worth it to you.

Adbox - They do all of the hard work of finding great creative so you can get inspired. Learn from the top brands on all major platforms.

Adison - I love saving all of the amazing ads that I have found. Adison gives you the ability to save great Facebook ads with a click of one button on Chrome. It is incredible.

Triple Whale - Have an attribution problem? Triple Whale is doing some incredible things to help you get your data all in one place to make the best decisions for your brand.