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In this newsletter, you’ll find:

🚈 5 graphic ads you can steal

🔥 Latest updates in DTC and social media

🎧 New episode with Sheridan Holland is out now!

We now have a referral program to gain free access to resources, but more on that later!

If a pal forwarded this to you, subscribe so you never miss out. And be sure to follow us on Twitter and Instagram.

Today is a show and tell! Instead of us talking about creating content and how to think about it, I want to bring 5 ad examples.

I can’t embed videos on an email, so I am dropping five graphics. I think graphics are POWERFUL for ads and organic content but are not talked a lot about.

1.  Caraway

Caraway is a high-end product, so they used a high-end video to match their brand. But looking at the pans, you can’t tell what makes them different.

The graphic allows you to see what makes Caraway unique.

I love this comparison and contrast to sell their product.

2. Remrise

It could be hard to sell a product that claims their ingredients heal you.

By dropping all of these major PR hits, you build in authority into the messaging of this graphic.

I think this example can easily be copied to show off your PR hits. 

3. Year & Day

A great way to use photos within your ads and content is by adding quotes.

This quote is also showing off the Forbes authority like the example above.

You could easily do the same with a customer review if you don’t have a PR hit yet.

4. Brightland

Why buy this olive oil?

It’s just olive oil, right?

No.

Here’s the difference!

I am obsessed with how Brightland compares and contrasts them vs. their competitors.

They also educate you.

Maybe you didn’t know there was a big difference with olive oils.

5. Sijo

I love how Sijo hooks you with a great tagline above on the graphic.

Then they point out product features or benefits.

I am a big fan of having a great photo with callouts like this!

My goal is to keep giving you great examples of content and ads for you. I  drop threads like this one every week on Twitter like this one: I  hope you enjoyed this show and tell newsletter!

Keep Creating! 

Matthew Gattozzi

PS. you can get access to our internal ad board if you refer one person to this newsletter. More on that below.

In Other News

🥬 Athletic Greens is now a unicorn. 

📈 5 Trends that will Dominate Influencer Marketing in 2022

📲 TikTok Faces Creator Backlash Over Flawed Payment Models

👛 Direct-to-consumer brands are betting on brick-and-mortar stores to reach new customers

🌈 Instagram Launches Live Test of Fan Subscriptions, Providing More Monetization Options for Creators

How to Market Your DTC Brand

Today’s guest is Sheridan Holland, a UGC Creator for many DTC Brands. In this episode, we discuss:

• What are the most common misconceptions about UGC

• What makes up a great UGC video

• Frameworks for UGC videos that are most effective

• What are common mistakes brands make with UGC, and how do you avoid them

Welcome to our New Referral Program!

We want more friends and coworkers a part of this community as we grow as content creators. 

This is a big ask, so we want to make it worth it to you!

1 Referral = a private database of ad inspiration

We scour the web to find the best creative to inspire the work we create for clients. We only share some online, but now you can get access to EVERY AD we save. 

2 Referrals = a private Slack channel with Goodo Studios to answer all your content creation questions directly

We know you might have a lot of questions for us when it comes to ideas or executing on creating content. Now you will have direct access to our minds!

5 Referrals = a free product video for your company

This is a $3000 value for free. If you get to this level, we would be forever grateful for your support that it is a no-brainer to give a video to you!