The longest day of the summer was a few days ago.I hope you are soaking up the sun and enjoying friends and family.Welcome everyone that signed up to the newsletter this week - I appreciate you!

In this newsletter, you’ll find:

🚈 Artificial Intelligence's impact on content creation

🔥 Latest updates in DTC and social media

We now have a referral program to gain free access to resources, but more on that later!

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Over the last year or two, I have started to notice the rise of artificial intelligence.

AI is not just playing a role in algorithms for self-driving cars, but also in creative work.

For me, as an artist, it is easy to get scared.

Will AI take over my job?

The short answer is no; it won't.

Instead of hating AI, I want to figure out how to use AI to my advantage.Where does AI fit into content creation?

How can we use AI to help us communicate our brand story?

1. How AI Can Help Start The Creation Process

The hardest part about creating is getting started.

You are staring at the blank page or empty canvas and thinking - what now?

AI can help jumpstart the process of creation for you.

Tools like Octie.AI from my friends over at Octane AI can help you write out personalized email flows or SMS content.

So if you are a small team, Octie can help you write more with less people.

You become the editor of work versus the first creator.

AI also has data on what works and what doesn't work, so not only can AI help you create, but AI can help you create content that actually CONVERTS!

Think about the copy that goes into script writing or text overlays for videos.

Octie or another tool like Copy.AI can help you write the copy for you.

2. Create At Scale With AI

I can tell you that creating a ton of variations of an angle or concept is hard.

Tools like Marpipe, Pencil, and Omneky allow you to spin up a lot of content at scale to test as opposed to manually making each variation.

AI can then send back data to you on what is working so you can go create new ad concepts that work.

AI can allow you to move faster on creative testing and optimization.

Ai can also come up with angles that you didn't think about to test which give you more options at scale.

3. AI Cannot Replace Art

Okay - now for the real talk.

AI can't replace art.

What do you need to do to feed all of those tools to work?

Photos and videos.

Taken by who?

Goodo Studios ;)

You still need to create photos and videos.

AI just extracts the value out of those photos and videos at a faster, more automated rate than a human.

AI can't replace shooting photos and videos.

But if everyone is using the same AI tools, how can you stand out?

Art.

Art is what has connected humans since the beginning of time.

Art is the expression of human existence.

So even though AI will help, you still need to create art for your brand because that is how you will stand out in any algorithm.

You need to find your unique voice in the sea of AI and trends.

You have to find a balance of these tools because if you only rely on AI, you won't be any different than others brands.

What makes your brand special has to come from a human.

Technology will make it easier to create, but the impetus must come from us - humans

I will be exploring how my team and I can use AI to help our process, but you will never see us give up shooting photos and videos, because this artform is irreplaceable.

Keep creating!

Matthew Gattozzi

In Other News

💸 Nik Sharma on Buying Companies And Leveraging Personal Brand

🗺️ Eli Weiss and Cody Plofker on Building Brand, Playing The Long Game, And Scammy Retention Tactics

🏗️ Sean McGinnis On Leadership Strategies For E-commerce Operators

⏪ TikTok Launches New ‘Attribution Manager’ to Provide More Ad Performance Tracking Capacity

💰 Clif Bar sold for $2.9 Billion to Mondelez International

Resources if you need them!

We do get a commission from these links but I wouldn't share anything that I didn't think was worth it to you.

Adbox - They do all of the hard work of finding great creative so you can get inspired. Learn from the top brands on all major platforms.

Adison - I love saving all of the amazing ads that I have found. Adison gives you the ability to save great Facebook ads with a click of one button on Chrome. It is incredible.

Triple Whale - Have an attribution problem? Triple Whale is doing some incredible things to help you get your data all in one place to make the best decisions for your brand.

Oddit - If you’d like to improve your site, you can try out Oddit yourself with GOODO10 for 10% off any Oddit report or grab a free month of Oddit Club - a private community for founders, marketers, and designers.

Welcome to Our Referral Program!

We want more friends and coworkers a part of this community as we grow as content creators.

This is a big ask, so we want to make it worth it to you!

1 Referral = a private database of ad inspiration

We scour the web to find the best creative to inspire the work we create for clients. We only share some online, but now you can get access to EVERY AD we save.

2 Referrals = a private Slack channel with Goodo Studios to answer all your content creation questions directly

We know you might have a lot of questions for us when it comes to ideas or executing on creating content. Now you will have direct access to our minds!

5 Referrals = a free product video for your company

This is a $3000 value for free. If you get to this level, we would be forever grateful for your support that it is a no-brainer to give a video to you!