I want to give a special thanks to Tim Aton, who referred SEVEN people in one week!

In one week, he is getting all the perks, including a free product video.

To all of Tim's friends and everyone new here, WELCOME!

Want to get amazing free things like Tim?

Tell your friends and get rewarded (see below).

In this newsletter, you’ll find:

🚈 4 steps to building your brand on TikTok

🔥 Latest updates in DTC and social media

🎧 New episode with Shaun Brandt is out now!

We now have a referral program to gain free access to resources, but more on that later!

If a pal forwarded this to you, subscribe so you never miss out. And be sure to follow us on Twitter and Instagram.

Just over a year ago, TikTok was almost banned in the US.

Today, brands are switching their ad spend from Meta to TikTok (RIP Meta stock down 20%).

How and where people consume media is changing rapidly.

But before we go and drop a ton of money on ads on TikTok because someone on Twitter said they are printing money, let's approach your content from a brand's perspective.

What about organically posting on TikTok?

Most brands haven't been on TikTok because they are struggling with creating videos.

Video is a lot harder than photos, so the barrier to entry is not the same as Instagram or Facebook.

Don't worry, no dancing is needed to build a following on TikTok if you follow my approach to thinking about content creation for TikTok.

1.  Who do you want to attract?

Impressions might make you feel good, but not all impressions lead to revenue.

Think about your ideal customer and figure out their interests.

Once you know your customer's interests, start to look at content that is already being created on the platform.

What would your typical customer be watching on TikTok?

Who would your typical customer follow on TikTok?

Once you start watching the content your ideal customer watches, you will begin to get a good idea of how you should communicate to them on TikTok.

You might see how you talk to your customers on TikTok is different than other platforms, so just know that in advance.

2. Play to your strengths

My leadership coach, Chris McAlister, taught me to not chase hype and to think about my identity as a person long-term.

I believe many brands need to think long-term when it comes to content.

If you do what is trending only but don't do what is true to your brand, you are at the whims of trends versus building a brand that transcends any trend.

To build a brand that lasts, you need to play to your strengths.

Not everyone has to dance on TikTok or tell funny jokes.

As you create content, go back to your customer persona and ask, is this a video that my customer would watch on TikTok?

It will take time to figure out what works for your brand and audience.

3. Test concepts and ideas

Most videos won't work but that is okay.

I think that people online love talking about virality on the platform which has created an expectation that a video should be viral or it is a bust.

But that just isn't the case.

And if you are thinking about brand strength, long-term, consistent posting is better than trying to go viral and giving up.

What might work for one brand might not work for yours, so don't compare.

Focus on your customer.

Keep trying concepts and videos until you find what works.

Then stay consistent creating videos.

4. Commit to the long-term

If you want to build a brand, you need to be in it for the long haul.

This is also true for TikTok content creation.

Figuring out this platform is not easy.

You need to invest time, money, and resources in creating content.

Success on TikTok is not as easy as the headlines suggest.

I will be honest; you won't get a newsletter about going viral from me.

I believe you need to focus on long-term content creation.

When it comes to TikTok, focus on your brand, not other people and their stats.

Keep Creating! 

Matthew Gattozzi

PS. You can get access to our internal ad board if you refer one person to this newsletter. More on that below.

In Other News

🦁 Tommy Clark breaks down MrBeast launching Feastables

📈 TikTok launches TikTok Tactics to help marketers with the platform.

📲 9 things you need to know about the Gen Z consumer

💰 YouTube Generated $28.8 Billion in Ad Revenue in 2021, Fueling the Creator Economy

📊 SEO Strategy & Execution with Blink SEO’s Sam Wright

How to Market Your DTC Brand

Today’s guest is Shaun Brandt, Co-founder of Oddit whose mission is to offer simple solutions for direct-to-consumer brands looking to boost conversion & strengthen brand loyalty.

In this episode we will discuss:

• The most important elements on a DTC website

• Ways to optimize your brand’s mobile experience

• What makes a DTC brand’s website great

Welcome to our New Referral Program!

We want more friends and coworkers a part of this community as we grow as content creators. 

This is a big ask, so we want to make it worth it to you!

1 Referral = a private database of ad inspiration

We scour the web to find the best creative to inspire the work we create for clients. We only share some online, but now you can get access to EVERY AD we save. 

2 Referrals = a private Slack channel with Goodo Studios to answer all your content creation questions directly

We know you might have a lot of questions for us when it comes to ideas or executing on creating content. Now you will have direct access to our minds!

5 Referrals = a free product video for your company

This is a $3000 value for free. If you get to this level, we would be forever grateful for your support that it is a no-brainer to give a video to you!

f