April Giveaway

Do you want free money for your favorite stores?

By being signed up for this newsletter, you are already entered to win.Two lucky winners will receive $100 from their favorite DTC store.

The GRAND prize winner will receive $350 from their favorite DTC store.If you want more chances to win, with every friend referral to this newsletter in the month of April, you will get another entry.

Ben, head of marketing at Hey Bud Skincare, just got 5 referrals in a week. On top of maybe winning this giveaway, his team gets all of the referral bonuses like ad inspo, private slack channel with Goodo Studios, AND a free video.

Be like Ben - refer your friends.You can find your referral link at the bottom.May the odds be in your favor!

Now, let's get into this newsletter.

In this newsletter, you’ll find:

🚈 Focus on the next 10 years

🔥 Latest updates in DTC and social media

🎧 New episode with Alexa Kilroy is out now!

We now have a referral program to gain free access to resources, but more on that later!

If a pal forwarded this to you, subscribe so you never miss out. And be sure to follow us on Twitter and Instagram.

Facebook has been causing people many problems, with outages and ad accounts being frozen.

I see people bickering over TikTok vs. Facebook and which has the better opportunity.

I hear just a lot of noise about short-sided perspectives.

Look- I am not saying don't keep up with trends and do best practices, but I think people are so obsessed with quick wins that they have lost sight of the big picture.

Take a step back.

10 years from now, where do you want your brand to be?

Do you see your brand in nationwide stores? Do you see your own store in the future?

Maybe you are international, or you have a bigger product line.

What kind of content do you want to be making in 10 years?

Let these ideas and visions be your north star for today!Don't let some fight about broad targeting, or is TikTok better than Facebook to guide you.

Look, TikTok is so new, and it almost got banned in the US, as I talked about last week.

Who the heck knows where we will be advertising in 10 years?!

However, what matters if you want to survive that long is to build a compelling brand and connect with consumers.

If you start looking at how you answered where you want to see your brand in 10 years, you probably will make different decisions.

I recently started reading Perennial Seller by Ryan Holiday.

About five years ago, I saw Ryan Holiday speak live, and it was the first time I heard about the concept of evergreen content.

Holiday wanted the audience to understand that for you to last, you need to build something that can withstand the test of time, with ten years being that marker point.

You need to create a unique brand in the market that people will come back to no matter what is happening with social media, platform analytics, or anything else people get hyper-focused on nowadays.

This week's newsletter is just straight from my heart, saying WAKE UP!

Don't get lost in the minutiae of each number or campaign.

I am not saying don't care about numbers; I am just saying don't get so stuck in optimizing numbers that you forget that you are building products and a brand for PEOPLE.

I am in the business of building brands for people and a community, not just a quick return on ad spend.So many brands struggle with consistency in creating content because they are swayed by the hype of platforms and information.We are running a TikTok for a Blume, and it is easy to get caught up in views and growth, but it is only the first month.

We were able to get an amazing creator and set up a great system of creating consistently.

A video a day at minimum for a whole year will be life-changing.

We are focused on just showing up consistently and learning what customers want to see on TikTok.

The content will get better over time, I am not worried.

I am someone who can get caught up in hype a lot.

Just ask my leadership coach, Chris McCalister.

Even though we, as marketers and founders, are creating a brand, the brand is built by humans.All humans have insecurities and fears.

If you don't have any fears or insecurities please tell me your secret.

The best thing you can do is be aware of those fears and make sure they aren't driving your decision-making as a marketer and creating content.

Today's newsletter is a rallying cry to go beyond the marketing qualms of today.I challenge you to think about where you want your brand to be in 10 years.

This vision you create will change how you make content for your brand and maybe even what you focus on as a marketing department.

Keep building - you are not alone.

Matthew Gattozzi

PS. You are in the running to win FREE money. If you want to refer friends for more chances to win, refer them to this newsletter using the link down below.

In Other News

📲 How Mad Rabbit Tattoo gained 219,000+ TikTok followers in 3 months

🤑 TikTok Sees Record In-App Spending

💰 App usage and global ad spend jump in Q1 2022

✨ TikTok Expands Access to its 'Effect House' AR Creation Platform

📈 Drew Barrymore invests in Grove Collaborative

How to Market Your DTC Brand

Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day.

In this episode we will discuss:

• How to build your strategy for marketing

• What platforms are working and not working for First Day

• Alexa’s process to test creative from start to finish

April Giveaway

I don't deserve the support you give me and my team, so this is a way we can give back to you!Two lucky winners will receive $100 from their favorite DTC store.

The GRAND prize winner will receive $350 from their favorite DTC store.By being signed up for this newsletter, you are already entered to win.If you want more chances to win, with every friend referral to this newsletter in the month of April, you will get another entry.

For those who have referrals from the past, those referrals will be valid for this giveaway.You can find your referral link at the bottom.Best of luck to everyone!

Welcome to Our Referral Program!

We want more friends and coworkers a part of this community as we grow as content creators. 

This is a big ask, so we want to make it worth it to you!

1 Referral = a private database of ad inspiration

We scour the web to find the best creative to inspire the work we create for clients. We only share some online, but now you can get access to EVERY AD we save. 

2 Referrals = a private Slack channel with Goodo Studios to answer all your content creation questions directly

We know you might have a lot of questions for us when it comes to ideas or executing on creating content. Now you will have direct access to our minds!

5 Referrals = a free product video for your company

This is a $3000 value for free. If you get to this level, we would be forever grateful for your support that it is a no-brainer to give a video to you!

Resources if you need them!

We do get a commission from these links but I wouldn't share anything that I didn't think was worth it to you.

Adbox - They do all of the hard work of finding great creative so you can get inspired. Learn from the top brands on all major platforms.

Adison - I love saving all of the amazing ads that I have found. Adison gives you the ability to save great Facebook ads with a click of one button on Chrome. It is incredible.

Triple Whale - Have an attribution problem? Triple Whale is doing some incredible things to help you get your data all in one place to make the best decisions for your brand.