Welcome to Your Content Should Sell, a newsletter that only gives you practicals about how to create content for your brand.

Who is ready for Q4?!Let's crush our last quarter of the year.

Quick shoutout to our sponsor for today, Motion!

Was this email forwarded to you? Subscribe here

We are gearing up for the Super Bowl of DTC.I want to get your ad account ready to go so here are some ads that you can get inspiration from!

Emails can't have videos, so click the button to see the ads.

Seriously click because this newsletter will mean nothing without watching the ads.

1. Who Gives A Crap?

A snap transition is great to show a before and after.

You can do other fun transitions to get people's attention without compromising your brand.

Play around with camera movement and sudden changes in the image.

2. Reel Paper

There is nothing beautiful about this ad; it feels like an IG story.

The driver of this ad is what is being said.

They perfectly speak to the mission and problem that they are solving through text... there is no sound in this ad!

Copywriting is as important as visuals.

3. LNDR

I am obsessed with this ad and, quite frankly, their ad account (I just found this brand yesterday).

I love how they talk about the product and go immediately to how they built their leggings differently than others.

The text design and layers on a vertical video are just perfect!

This is how you do high-end production for advertisement on the internet.

Brands - take note of this company and their ads!

The ultimate tool for your creation process!

If you want to succeed with your ads, you need a tool to understand your data.

Recently my team has used Motion to easily understand the data and find the creative winners.Simply search the ads based on common attributes.

I am a visual person (hello artist) so getting visualizations of data helps my team make decisions.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.

4. Jewels & Aces

If you have options for different SKUs, this is a great way to show them off.

This simple ad shows the different styles you can get in just seconds.

I also like this ad because it shows how you can use high-end photography for ads.

5. Viori

This ad is beautiful.

But it also tells a story and how the product works.This ad is a 2-for-1 ad!On the top, you have this amazing story/documentary, and on the bottom, you have these stunning visuals that walk you through how to use the product.A lot of times, people either do story-based ads or product feature ads.

Why not do both?

6. SAXX Underwear

I know getting a render can be expensive, but I think they are worth it to show off the technology of your product.You can't really show this item too close, so the render allows them to explain how the product works.

I think more brands should find new ways to show off their product, even with renders.

7. Curious Elixirs

Retail is an important part of CPG business, so it is cool that Curious Elixirs runs ads to target more B2B customers.What I like about this ad is the question and positioning to start.

The creative should target the audience, and this ad doesn't speak to everyone, but to the people this ad matters, they will buy the product for their business.

How can you narrow in your ad creative and positioning to be more specific?

8. Munchkin

I am not a parent yet, but I know parents probably see this and freak out.

I like the story in the voiceover and the simple visuals to show how the product works.

Not every product will be visual like this straw, but if you can show off your product, DO IT!

9. Chillhouse

What are the hesitations of your product?

You can speak to those immediately!

I love how they show off the durability versus just talking about it.

They actually do a part 2 of this ad, so you should check out their whole ad account.

Which one was your favorite ad? Reply and let me know!Thanks again to my friends at Motion for sponsoring this newsletter and making my dreams come true.Go out and start making those ads.

Keep creating!

Matthew Gattozzi

In Other News

Today I want to recommend three awesome newsletters that I have been reading consistently that I think are worth checking out!