I am not making April Fool's jokes - just curated some amazing ads for you to steal today.Thank you to each of you for reading this newsletter.If you are new here, welcome! We are so happy you are here.

In this newsletter, you’ll find:

🚈 5 great ads you can steal from

🔥 Latest updates in DTC and social media

🎧 New episode with Alexa Kilroy is out now!

We now have a referral program to gain free access to resources, but more on that later!

If a pal forwarded this to you, subscribe so you never miss out. And be sure to follow us on Twitter and Instagram.

I am starting off the month strong with a few ads for you to steal.

You can't put videos on an email so click here to view the videos before you read my breakdown.

1. Nutribullet

I love these first three seconds - you get to see three different smoothie flavors from Nutribullet. How they make the transition seamless captivates the viewer.

Then when it comes to the text, they keep it simple.

They let the visuals do the talking.

This footage is buttery smooth and well done.

I am tired of people saying you have to do UGC for ads - THIS IS A HIGH-END PRODUCTION VIDEO THAT ALSO IS A GOOD AD!

2. White Fox Boutique

UGC is great but don't get stuck in just that style of work.

You need to stand out on the timeline if you want to be unique.

I love how White Fox Boutique showed off their product with a fast pace video and excellent cuts.The editing is fantastic, and they use layers to show multiple frames at once.

You can also use this video across other channels - not just an ad which is great.

3. Fellow

Embed customer experience into the ads.

They show all of these comments of people asking for a product, Fellow delivers.

This ad builds trust with new viewers because they are showing that they as a brand listen to their customers. 

The customers who have requested this item are beyond excited because Fellow went through with listening to their customers.

How can you show that you are listening to your customers?Use comments and reviews in your ads to build trust with existing customers and new potential customers.

4. Hanacure

The product is attention-grabbing because the mask tightens the person's skin... it looks uncomfortable, but I still want to keep watching.

Not every product has that experience but think about how you can grab a viewer's attention with product experience.

Instead of giving a viewer a chronological video with steps 1, 2, and 3 - start at step 2, then go back to step 1.

Sometimes starting in the middle can be just as effective as doing a before and after or other formats that have a linear timeline.

5. ThirdLove

I am obsessed with how they highlight details in the product.

They show a full-body shot, and then a frame to zoom into a part of the lingerie.Maybe there are details on your product that you want to highlight without flipping to a new scene or shot.

Even if it is not details of clothing, you could still do this as a way to highlight an ingredient or a product benefit.I haven't seen this framing zoom done a lot, so maybe this is something that can work for you.

6 (bonus). Range Leather 

I wanted to throw in a bonus video - it is my own little video I made as a customer of Range Leather.

This UGC was a genuine review, and I am actually stoked about the products. I didn't script this, I just shared my thoughts.I tried to show my honest reaction to my unboxing at the beginning to hook the viewer, and then showed off all of the items.

Tim Aton - my friend and COO of Range Leather told me this ad is performing well with a 26% thumbstop ratio.

So start smelling your products to hook the viewer haha. (Please watch the video so this isn't taken out of context.)If you do UGC that is testimonial-based - get REAL testimonials, not fake ones. It is so clear when the video is scripted or not.

We have some exciting things coming up for the newsletter in April.

No joke.

Next week will be a must-read.

Keep creating! 

Matthew Gattozzi

PS. We have been slowly growing Blume's TikTok - check it out if you haven't already!

In Other News

📲 Instagram's Testing a New, Full-Screen Main Feed of Feed Posts, Stories and Reels Content

📊 Grove Collaborative is on the cusp of going public.

💰 Lizzo launches shapewear line Yitty

💪 New Study Finds Facebook's Interest Targeting is Inaccurate Around 30% of the Time

💄 Twitter Tests New, Interactive Ad Types

How to Market Your DTC Brand

Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day.

In this episode we will discuss:

• How to build your strategy for marketing

• What platforms are working and not working for First Day

• Alexa’s process to test creative from start to finish

Welcome to our New Referral Program!

We want more friends and coworkers a part of this community as we grow as content creators. 

This is a big ask, so we want to make it worth it to you!

1 Referral = a private database of ad inspiration

We scour the web to find the best creative to inspire the work we create for clients. We only share some online, but now you can get access to EVERY AD we save. 

2 Referrals = a private Slack channel with Goodo Studios to answer all your content creation questions directly

We know you might have a lot of questions for us when it comes to ideas or executing on creating content. Now you will have direct access to our minds!

5 Referrals = a free product video for your company

This is a $3000 value for free. If you get to this level, we would be forever grateful for your support that it is a no-brainer to give a video to you!

Resources if you need them!

We do get a commission from these links but I wouldn't share anything that I didn't think was worth it to you.

Adbox - They do all of the hard work of finding great creative so you can get inspired. Learn from the top brands on all major platforms.

Adison - I love saving all of the amazing ads that I have found. Adison gives you the ability to save great Facebook ads with a click of one button on Chrome. It is incredible.

Triple Whale - Have an attribution problem? Triple Whale is doing some incredible things to help you get your data all in one place to make the best decisions for your brand.