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In this newsletter, you’ll find:

📹 Getting back to the basics of content creation

🤳 How to plan for your brand video and photos

🔥 Latest updates in DTC and social media

🎧 We are relaunching our podcast

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TikTok is cool but have you ever had a dope brand video?

As I have gone back through the old issues of this newsletter, I realized that there is a heavy amount of writing about short-form videos for TikTok and Reels. I talk a lot about social media content, but that is not the only type of content you need.

So if I was making you anxious about needing TikTok, take a deep breath in, relax, and grab a drink to sip on because I will quickly take you through the basics of what you need.

• A brand video

• Brand photos

We are going to break down what a brand video and photos are and how you can go about creating them.

Start from the inside, then work outwards

When it comes to marketing, you want to start from your core and work your way out. Social media is great, but it is on the outside. Your social media could be exceptional, but if the person gets to the website and the website sucks, they won't buy anything from you.

In the same way, you could have funny TikToks that bring you traffic, but people might not buy if you don't have great content on your website.

So I want to take you back to the basics.

You need a simple brand video and a few excellent brand photos.

These creative assets will act as your anchor for the story you tell and how you will attract people visually. These core assets show off the aesthetics and style of your brand with the story.

You will base the rest of your content on these core assets.

Here I was talking about TikTok all the time that I didn't ask if you had these assets to start!

I have recently seen many brands jump right into social media without having significant brand assets to set the tone for their website.

Now let's break down how you could create those for yourself if you don't have any of the core brand assets.

How to make brand photos and videos

1. What is the story you want to tell

You would be shocked how many people don't know their key selling points or the story they want to tell.

If you are one of them - you are not alone. Before you hit record, you need to solidify the story you want to tell. This video and photos are setting the tone for a while and living on your website. They won't disappear in 24 hours, so it is vital to know your story.

Building a Storybrand by Donald Miller is a must-read if you are stuck at this level.

Essentially, you need to figure out what problem does the customer has that your product solves.

2. What is the style you want?

Once you have your story, you need to figure out your visual brand. If you have worked with a graphic designer to develop your colors and logos, you can think about what inspired you to get that branding.

Then you want to think about how the photos and videos will look. Do you want the content shot in a studio or lifestyle with models? If you want lifestyle content, what do you want the models to do or where they interact with your product?

You want to take the written story and start to build the visuals that complement and tell that story.

If you are stuck, look at what other brands are doing! What do you like about their content and style?

When you are starting your brand, you need to have these foundational pieces of content.

If you don't have these assets yet, focus on investing in producing them before you get busy making other social media content.

Maybe your brand has grown a lot, but the initial story is outdated; it might be time to reset some of these brand assets.

Luckily for you, I know a great team that could help you ... cough cough, Goodo Studios, cough cough.

So if you need help on anything, please feel free to reach out!

Before creating that TikTok, make sure you have some foundation brand photos and a video that sets the tone and tells your brand's story.

Keep Creating!

Matthew Gattozzi

In Other News

🔊 TikTok Rolls Out Quick 'Promote' Ad Option to All Business Accounts

🛋️ Ikea pilots a buy back and resell program

👻 Snapchat's new feature, Scan, opens up a world of visual search engines

🏡 Clubhouse adds spatial audio to improve user experience

👓 Warby Parker files for IPO

🐦 Allbirds files for IPO

Our Podcast is Launching

If you were around in 2020, you know that our name was Gattozzi Collective, and our podcast was called How to Build an Audience. Now that we have rebranded to Goodo Studios and started to focus on the consumer space, we felt that the podcast was too broad and didn't fit us as a company.

Don't worry, the episodes are still up and amazing to listen to, but we made some changes to fit our current audience - YOU!

We have incredible guests who will teach you and share examples of how to market your DTC brand. These interviews shouldn't be free, but they are, so make sure you subscribe to the podcast on any listening device.

Our trailer is out now!