I want to welcome all 160 new friends that have joined us this past December.

2022 is the year we create an incredible community through this newsletter to talk about content creation.

I am so excited for you to be here!

Reply to this email so I know what company you work at!

In this newsletter, you’ll find:

🚈 5 pieces of content you need to plan for in 2022

🔥 Latest updates in DTC and social media

🎧 New episode with Amanda Natividad of SparkToro is out!

We now have a referral program to gain free access to resources, but more on that later!

If a pal forwarded this to you, subscribe so you never miss out. And be sure to follow us on Twitter and Instagram.

Preparation for Q4 starts in Q1

Q4 is the biggest quarter for most brands.

The people who win in Q4, invest in building their brand starting in Q1.

Too many people wait till the end of the year to test content, but it is too late.

The new year is a great time to create new photos and videos and test new storylines.

Now is the time to spend money learning how to talk with your customers and build a library of content.

When Q4 comes, you are ready to have a big finish to the year.

Here are five ways you can upgrade your content this year.

1. Brand new product photos

If your brand is growing, you need to grow your visual brand.

More than likely, it is time to elevate your product photos and images on your website.

Set the tone of your brand with new images.

New product photos can also improve your product page and reengage customers who have seen your photos last year.

2. Product Videos

Most people do not have videos on product pages, but it is proven to help the customer on their buyer’s journey.

You might have videos of products altogether or from UGC, but now is the time to make a product video per SKU.

You want to optimize your product pages across channels with a simple 15-second video per SKU.

You can also run ads for each product using these videos so that you can get a lot out of your investment in product videos.

3. Brand video

Over the past year, you may have added new products, and your old brand video doesn't match what you offer.

You have also developed your message over the last year, so you need a video to match your messaging and mission.

The new year is a great time to update the narrative and story you tell customers this year.

4. Paid Ad Content (UGC, Videos, Graphics)

Take a look at what worked and didn't work in your paid channels over the past year.

Start testing creative and different formats to know what works when you increase ad spend later in the year.

You don't have to wait till November to start creating new ads. You want winning formats and assets come November - begin testing today.

5. Product Release Content

If you know you are doing a rebrand or product release, PLAN for the launch.

You get the most attention at launch, so make sure the creative assets are ready to go.

Don't wait to launch to start creating content. Give yourself time to not rush the creative process.

I want you, your team, and your brand to succeed in 2022.

My team is here to help in any way.

Let’s make this year an incredible year.

Keep creating!

Matthew Gattozzi

In Other News

👾 Here’s How Meta Is Changing Facebook Ads Targeting For 2022

🌈 Instagram Launches Initial Test of Algorithm-Free, Reverse Chronological Feed Options In-Stream

🐦 Twitter Adds Auto Captions for All Video Uploads in Tweets

🥤KSI and Logan Paul team up to launch new Prime drinks brand

🧑🏽‍💻 Instagram's Chief Outlines the Key Areas of Focus for the App in 2022

How to Market Your DTC Brand

Today’s guest is Amanda Natividad, Marketing Architect at SparkToro. She believes that the best thing for a brand is to focus on the long-term with SEO and influence marketing, and in today’s episode, Amanda breaks down exactly how you can do this for yourself.

In this episode, we discuss:

• The difference between influence marketing and influencer marketing

• How to pitch sponsorships and media outlets

• How to use blogs and SEO as a brand

Welcome to our New Referral Program!

We want more friends and coworkers a part of this community as we grow as content creators. 

This is a big ask, so we want to make it worth it to you!

1 Referral = a private database of ad inspiration

We scour the web to find the best creative to inspire the work we create for clients. We only share some online, but now you can get access to EVERY AD we save. 

2 Referrals = a private Slack channel with Goodo Studios to answer all your content creation questions directly

We know you might have a lot of questions for us when it comes to ideas or executing on creating content. Now you will have direct access to our minds!

5 Referrals = a free product video for your company

This is a $3000 value for free. If you get to this level, we would be forever grateful for your support that it is a no-brainer to give a video to you!